AI shopping assistant
An AI shopping assistant is a consumer-facing AI that helps people shop: it answers product questions, compares options, and recommends what to buy. ChatGPT, Perplexity, Gemini, and Amazon Rufus all act as shopping assistants.
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What this means for your store
"Assistant" is the shopper-facing word for the same thing the store side calls an AI shopping agent. Each assistant gets its products from slightly different places, so the practical work is making sure your data is reachable and complete across all of them rather than optimizing for one.