Conversational commerce
Conversational commerce is buying and selling through a back-and-forth conversation, now usually with an AI assistant. The shopper describes what they want in plain language and the assistant does the finding and comparing.
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What this means for your store
In a conversation, there is no results page to scan and no product page to browse before the shortlist forms. The assistant decides what to surface from your data. That puts the weight on stating your product's facts plainly enough that an assistant can use them in dialogue, which is the heart of AEO.