AI shopping agent
An AI shopping agent is software that answers a shopper's question by finding, comparing, and recommending real products on their behalf. ChatGPT, Perplexity, and Google's AI surfaces all act as shopping agents.
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How it works
The agent retrieves candidate products, compares the ones whose data it can read, and recommends the few it can trust enough to stand behind. A product it can only half-read is left out of the comparison rather than argued against.
What this means for your store
You are optimizing for the agent, not the human, at the discovery stage. Complete, structured data is how you stay in its comparison. See how to get your products recommended by AI.