ChatGPT Shopping
ChatGPT Shopping is the shopping experience inside ChatGPT, where the assistant answers a shopping question with product recommendations that include images, prices, and links. It draws on catalog feeds and web search, and is currently live for US buyers.
How it works
ChatGPT gets its product candidates two ways: from catalog feeds it receives through the Agentic Commerce Protocol (Shopify sends these for eligible merchants), and from web search that runs largely on Bing's index. For most stores the purchase then completes on the store's own site.
A commerce example
A Shopify store selling to US buyers is usually already listed through its agentic storefront, with no setup. A WooCommerce store has no automatic feed, so it reaches ChatGPT through the open web instead.
What this means for your store
Be in the feed if your platform offers one, get indexed in Bing as well as Google, and complete your product data so you are chosen once you are listed. The step-by-step is in how to get your Shopify products into ChatGPT Shopping.