Zero-click buying
Zero-click buying is when a shopper completes a purchase without ever clicking through to a store's website, because the AI assistant handles discovery and checkout in one place.
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What this means for your store
Zero-click buying cuts both ways for a DTC brand. You can win a sale without a site visit, which is powerful, but you also see less of the customer and less of the data you normally own. It only happens at all if your product data is complete enough for the agent to act on, so completeness is the price of entry to the channel.