Instant Checkout
Instant Checkout is a feature that lets a shopper complete a purchase inside an AI assistant, without going to the store's own site. OpenAI introduced it for ChatGPT through the Agentic Commerce Protocol.
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What this means for your store
Worth knowing honestly: OpenAI has stepped back from a standalone Instant Checkout for standard stores, favoring discovery in the chat with checkout on the merchant's own site, though it remains available for approved partners. Either way, the requirement on your side is the same, complete and accurate data so an agentic checkout can complete.