E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust: Google's framework for judging content quality. AI answer engines weigh similar signals when deciding which sources to trust and cite.
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What this means for your store
The cheap, high-value E-E-A-T signals most stores skip: a named author with a real bio, visible contact details and address, clear policies, HTTPS, and dates on your content. For a store, trust also lives in your product data being accurate and your reviews being real. Stronger trust signals make an AI citation more likely.