Content grounding
Content grounding is tying an AI system's answer to specific source material, so it quotes real, checkable facts rather than inventing them. A grounded answer can point to where each claim came from.
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What this means for your store
Grounding is what lets an agent state your price, availability, and return policy correctly instead of guessing. The way you help it is by publishing those facts as structured data an agent can lift directly. Poor grounding is the root of AI hallucination about your products.