AI citation
An AI citation is when an AI answer links to your page as a source. Citations are the clickable version of a mention and the main way AI sends you traffic.
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What this means for your store
Citations go to pages that are self-contained, well-structured, and trusted. Studies of what AI cites lean heavily toward listicles and comparison pages, which is why a store often earns citations through content and reputation, not only product pages. Tracking which of your pages get cited, and from which prompts, is the point of AI traffic attribution.