AI traffic attribution
AI traffic attribution is the practice of identifying which visits and sales came from AI assistants, so you can see AI as its own acquisition channel. It usually works by detecting AI referrers and AI crawler activity.
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What this means for your store
Most analytics still bucket AI-driven visits under "direct" or "referral," so the channel looks smaller than it is. Attribution tools try to separate it out by spotting AI referrers and AI crawler hits. Even a rough read tells you whether the work you put into AI visibility is turning into real sessions and orders.