AI visibility
AI visibility is a measure of how often and how prominently your brand or products appear in AI-generated answers and recommendations. In commerce it is sometimes tracked as a found rate: the share of relevant shopping questions where your product shows up.
How it works
Tools estimate AI visibility by running a set of sample questions across engines like ChatGPT, Perplexity, and Google's AI surfaces, then recording where you appear. It is worth being honest about the limit here: no tool has the AI engines' real query logs, so every AI-visibility number in this category is an estimate. Tools differ mainly in how honestly they say so.
A commerce example
A dashboard might report that your product appears in 3 of 10 tested "best waterproof jacket" style questions. That is a directional read on where you stand, not a precise count of real shopper sessions.
What this means for your store
Treat AI visibility as a compass, not a scoreboard. The levers that move it are the same fundamentals: be retrievable, complete your data, and publish trust signals. See how to get your products recommended by AI.