Share of voice
Share of voice, in AI search, is the portion of tracked answers in your category where your brand appears, relative to competitors. It is a way to see who is winning the AI conversation in a market.
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What this means for your store
Share of voice is useful for spotting who dominates your category in AI answers and whether you are gaining or losing ground. Treat it as directional: it is computed from a sample of prompts, not the engines' real query volumes, so read the trend rather than the exact percentage.