DTC / D2C (direct-to-consumer)
DTC (direct-to-consumer), also written D2C, is a model where a brand sells straight to shoppers through its own store instead of through a retailer or marketplace. It is the model most Shopify and WooCommerce brands run on.
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How it works
A DTC brand owns the storefront, the checkout, the customer relationship, and the data. There is no retailer in between setting the terms or holding the customer.
What this means for your store
Agentic commerce is turning into a new storefront a DTC brand controls: AI assistants increasingly discover and buy from DTC stores directly. Your product data is your shelf presence in that channel, which is why completing it is the DTC brand's version of merchandising for AI. See how to get your products recommended by AI.